Chapter 683: Chapter 481: The Fall of a Hero (Part 1)_3 Chapter 683: Chapter 481: The Fall of a Hero (Part 1)_3 Suddenly, Yu Fei’s interview about Woods’ “curse” had become the world’s scandalous headline in less than a week.

This led some people to wonder, “Is Frye a medieval witch disguised as a basketball player?”

People started to analyze Yu Fei’s words word by word.

Everyone believed that Yu Fei had known something beforehand.

This left Yu Fei with no room to defend himself.

He just wanted to take a dig at Nike while also taking a shot at Jordan, who could have predicted that Woods would immediately prove him right?

This incident, to some extent, stole the limelight from many hot topics, including the NBA’s long-anticipated Christmas Battle.

December 26
The SuperSonics arrived in Los Angeles.

By then, Woods had already issued his fourth statement.

The incident continued to escalate, and the credibility of Yu Fei’s “curse” was strengthening.

When the SuperSonics’ players walked out of the airport, a bunch of reporters surrounded Yu Fei, who lately had hardly appeared publicly off the court.

“Frye, what else do you know about Tiger?”

“Frye, do you have any messages for us?”

“Frye…!!!”

Seeing Yu Fei struggling to respond, Roy said with a grin, “Aren’t you being impolite? They are asking you questions!”

“Get lost, stop bothering me!”

Meanwhile, Little O also joined in the excitement, “Big Fei, did you really not know the inside story beforehand?”

“How could I possibly know?” Yu Fei rolled his eyes, “Just like you all, I thought Tiger was a perfect husband, father, and son before this happened.”

“Damn!” Brown exclaimed, “This is clearly a publicity stunt, have you seen the news? Tiger has dozens of mistresses, where does he find the time!”

Upon hearing this, everyone couldn’t help but salute this master of American time management who ruled the golf courses.

The reporters followed them to the front of the bus.

Yu Fei decided to respond to them.

“Alright, stop following us!” Yu Fei said, “I have nothing to say before Tiger plays the ‘sex addiction’ card.”

Little did he know, this was exactly what the reporters wanted.

Soon, Yu Fei’s second “prediction” about Tiger became big news.

The whole affair was just a farce for Yu Fei, his foresight brought him a lot of traffic and attention that he did not want.

Meanwhile, at the same time, Reebok’s executives were sliding on their knees in celebration in the office building.

What was this?

Did all of Nike’s big names like to blow themselves up?

Kobe felt his reputation was too good, so he forcibly slept with a hotel worker to lower it; James felt his reputation was not notorious enough, so he live-streamed his decision to go to Los Angeles to kiss Kobe’s dirty feet; the only one who could compete with Yu Fei, Woods, had just been pushed to the forefront and set himself on fire.

Is there a PR solution to this? From a business perspective, Woods was already dead.

Following the incident, several companies including Gatorade terminated their contracts with him. And those companies that refused to give up on Woods had to endure the evaporation of market value brought by the scandal.

A scandal, though not conniving or extremely evil, shattered the statue of the golf god that Nike had sculpted, turning Woods from a perfect deity into a mere mortal who was just good at golf. In a matter of days, he caused his loyal sponsors to lose more than 12 billion US dollars in market value.

Nike, deeply tied with Woods, suffered an unprecedented blow.

Especially at this crucial moment, they had just wanted to emphasize Woods as the original Chosen One, to let the world know that Yu Fei was not the only Chosen One.

Now, Woods no longer deserved that title.

From now on, Yu Fei was the uniquely Chosen One.

Until he, like Woods, carried a scandal that subverted public perception(1).

This was a troublesome period for Nike, and its executives faintly sensed that the company had reached a crossroads, similar to Converse and Reebok in the 1980s.

Could Yu Fei truly be this era’s Jordan?

Does this mean that Reebok would sweep the sports industry like Nike did in the 90s?

In their perturbation, Nike executives turned their gaze toward the Staples Center.

Woods had fallen, but the grand strategy to contain Yu Fei was still ongoing.

The success or failure of the Lakers Team would determine everything.

As the architect of the Dual Brilliance Strategy, Nike sent Lynn Mermitt to the scene personally.

That evening, the Staples was like a Reebok showcase event.

Years ago, Memitt could never have imagined seeing so many Reebok logos in a place like the Staples.

It wasn’t just some fans wearing Reebok, even celebrities in the front row had Reebok on.

These superficial signs indicated much deeper market laws.

That is, Reebok was replacing Nike’s position in the eyes of the world.

Especially for the “Empire” brand under Yu Fei’s name, they were Reebok’s hottest products right now.

They could be seen all over the world.

They were no longer just a sports product, they had become a trendy brand welcomed by all ages and social classes.

Then, Yu Fei arrived at the scene.

Even in LA, his audience was unimaginably large.

His single basket was met with cheers from the crowd, followed by someone saying, “Frye, show us a trick!”

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Yu Fei shook his head at that person, then tossed the ball into the air.

Durant leaped up, caught the ball, and completed a beautiful alley-oop dunk.

Yu Fei nodded, smiled, and the scene erupted.

This was precisely what Nike feared the most about Durant.

For Nike, having Durant picked by the SuperSonics was an expected outcome. Whether playing in Seattle or Oklahoma, he could become a superstar. But Yu Fei’s arrival changed Nike’s plans.