Chapter 712: Chapter 491: A Bigger Failure is Imminent (United)_2 Chapter 712: Chapter 491: A Bigger Failure is Imminent (United)_2 “Slim, tell your master Kobe and LeBron will end his reign!” Nicholson shouted, “His good days are over! And, FUCK YOU!!!”

Durant would not consider Yu Fei his master.

Due to his poor performance in the first half, his mood was terrible.

James spared no effort, using 100% of his power to completely shut down his offensive game.

He wanted to ask Fei for some advice on how to cope, but now that Nicholson had said that, he couldn’t help but feel a bit more rebellious.

“Passing on your message is not my job.”

Durant said, stone-faced.

If there hadn’t been so many people around, he would have added, “FUCK YOU TOO”.

“I can’t tell, you’re a skinny idiot who’s been played by LeBron, but you’ve still got a temper!” Nicholson said, laughing before his face suddenly turned serious, “Aren’t you all dogs and bastards, proud to be the emperor’s servants? Frye is your master, what’s wrong with that!??”

Durant didn’t need to ask where this impression came from.

All thanks to Kwame Brown, a good-for-nothing, trouble-making, self-respect-lacking bastard.

That guy was always on Twitter, posting dozens of tweets each day, each with the hashtag “#Empire’s XX”, a habit that spoiled the rest of the SuperSonics.

Now even young players like DeAndre Jordan and Anthony Morrow have started doing the same.

Over time, won’t everyone develop the habit that “the SuperSonics belong to Frye alone, and the rest are his servants”?

At this moment, Durant felt that he hadn’t trolled Brown enough on his burner account.

He should have thoroughly shamed him for shamelessly belittling himself every day, to let that bastard know that those who want to be dogs all day will never gain the respect of others.

Now, provoked by Nicholson, Durant’s already stable emotions experienced a great disturbance.

“I’m not anyone’s servant, and there is no empire as you claim in this world!” Durant raged, “If there is one, it’s the SuperSonics Empire, belonging to all of us. After we win the three-peat, it will be built, remember this, FUCK YOU TOO!!!”

There were quite a few media outlets present.

They hadn’t been that interested in Durant, but his spat with Nicholson had caught their attention.

People in the industry naturally knew that Fei’s camp’s long-term propaganda of the “Only Empire” was essentially turning a collective honor into an individual one.

This move might create a myth in the short term, but in the long run, it could destroy the cohesiveness of the SuperSonics team.

So far this season, the SuperSonics had been plagued by injuries, seldom having a full roster. Now with Roy’s long-term absence, the team’s focus had become how to integrate the suddenly available tactical positions and ball-handling duties.

Everyone was busy with their own stuff, with no time to vie for fame or fortune.

But Durant’s response to Nicholson was an indirect confirmation that the outside world’s concerns about the SuperSonics were justified.

They were not a solid block.

Indeed, under Fei’s command was a loyal dog like Kwame Brown, but not everyone saw him as the emperor’s master.

Especially someone like Durant, molded to be a master, could hardly be content to be a servant in the empire.

Many media people realized there was a lot more to dig into behind this incident.

KD seemed to have endured a long suffering.

What kind of human distortion and moral degeneracy lie behind this? Isn’t it the mission of the fourth estate to let the world know the truth?

Durant walked briskly through the corridor, thinking that his biggest mistake just now was saying a rude word in front of so many people, something the good guy Durant should not say.

Actually, that wasn’t even a matter of should or shouldn’t, and no one would care.

His biggest mistake was showing the thirsty media the “I have a story, do you have the booze?” attitude.

Fei’s myth-making project was nearing completion.

The fourth estate loved building myths.

But they loved even more to elevate someone to godlike status only to watch them crash from ninety thousand feet.

How beautiful would that be?

The biggest problem with modern NBA live broadcasts is that they have included many segments that the fans aren’t interested in.

The league’s rule-makers, suffering from the same kind of obsession as Kobe, are insistent that NBA team coaches must accept mid-game interviews from the broadcasters at halftime.

Claiming to be “open,” in reality, this task is boring and torturous for all parties involved.

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The coaches do not like it.

The coach is definitely the professional in the league least willing to be disturbed by outsiders. Because exposure in the media has no commercial benefit for them.

It’s not the 1960s and 1970s anymore, when commercialization has made everyone in the league money, with the players taking the lion’s share. When even the lowest-tier players have an annual salary of a million US dollars, restraining these people becomes the main task of the coaching staff.

If it were the 1960s and 1970s, it wouldn’t be so complicated. Back then, NBA players generally spent three or four years in college; coaches had absolute authority. Superstars like Chamberlain would be benched in key moments due to bad relationships with their coaches, losing the ultimate battle against Bill Russell in the ’69 Finals. Tom Heinsohn, due to his drinking, was seen as a reliable image ambassador by breweries.

That was the era when coaches could become stars.